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About Roger

Design you notice.
Engineering you feel.

I am Roger de Oca. I design, build and maintain fast, bilingual websites for business owners across Florida, from my studio in Tampa.

I have been building websites since 2021, working directly with owners across Florida and remotely with clients in other states. I am also the founder of DEOCAs, a company that builds websites and tools exclusively for the medical sector, which is where a good part of my work with practices and medical associations comes from.

Today fourteen client sites plus two of my own are live and in active maintenance, across eight industries: medical practices, construction, painting, welding, insulation, local retail and logistics. Anyone can deliver a website. Keeping all of them fast, secure and current, month after month, is the part that matters.

I work in English and Spanish, and I build sites that speak both when a business serves both audiences. Most of my clients are not technical, and they should not have to be. My job is to turn a website into what it should be for a business: a way to get more calls, more bookings and more customers.

Some of my work in code lives on GitHub

Roger de Oca, web designer and developer, at his studio in Tampa, Florida

Roger de Oca

Web designer and developer

The team

Who else you will talk to

Black and white portrait of Nicole Citro, sales and client relations

Nicole Citro

Sales and client relations

Nicole brings more than ten years in sales, hospitality and client service in Florida, managing corporate accounts and guest relations for hotel brands like Marriott and IHG. She is often your first contact and the person making sure every client feels looked after, from the first call to the follow up.

sites built and in active maintenance
16
industries, from medicine to logistics
8
the year I started building for business owners in Florida
2021

How I think

Four principles behind every project

01

Performance is design

A beautiful site that loads slow is a broken site. I build against Core Web Vitals targets from the first commit, not as a fix at the end.

02

Bilingual by design

English and Spanish are never literal translations of each other here. Each version is written for the audience that actually reads it.

03

Direct with the owner

No account managers, no ticket queues. You talk to the person who designs, builds and maintains your site.

04

Built to be maintained

Every project ships with a maintenance plan, because a website is not an event. It is an operation that runs every month.

Where I work

Based in Tampa, working far beyond it

  1. 01

    Tampa Bay

    My home market. Tampa, St. Petersburg and Clearwater, with first-hand knowledge of how businesses compete here.

  2. 02

    All of Florida

    Most of my clients. The whole process runs online, from kickoff to launch, wherever in the state you are.

  3. 03

    Remote, nationwide

    Clients in other states get the same process, the same care and the same response times.

Now you know how I work

The next step is a short conversation about your business. No commitment, no pressure.