About Roger
I am Roger de Oca. I design, build and maintain fast, bilingual websites for business owners across Florida, from my studio in Tampa.
I have been building websites since 2021, working directly with owners across Florida and remotely with clients in other states. I am also the founder of DEOCAs, a company that builds websites and tools exclusively for the medical sector, which is where a good part of my work with practices and medical associations comes from.
Today fifteen client sites plus two of my own are live and in active maintenance, across nine industries: medical practices, construction, painting, welding, insulation, local retail, logistics, auto detailing and personal brands. Anyone can deliver a website. Keeping all of them fast, secure and current, month after month, is the part that matters.
I work in English and Spanish, and I build sites that speak both when a business serves both audiences. Most of my clients are not technical, and they should not have to be. My job is to turn a website into what it should be for a business: a way to get more calls, more bookings and more customers.
What I work with
Some of my work in code lives on GitHub
Roger de Oca
Web designer and developer
The team
I design and build every site myself. Around that sit the people from DEOCAs, the studio I founded, who join a project when it needs them: sales and client care, creative direction, interface design, and specialized engineering.
Sales and client relations
Nicole brings more than ten years in sales, hospitality and client service in Florida, managing corporate accounts and guest relations for hotel brands like Marriott and IHG. She is often your first contact and the person making sure every client feels looked after, from the first call to the follow up.
Marketing and creative direction
Marketing manager and creative director with over fifteen years in advertising, with work for global brands including Unilever, Nestlé, Citibank and Boca Juniors FC. Elias leads brand strategy and content production when a project calls for it.
Technology collaborator
Independent technology collaborator who joins select projects. With expertise in cross platform design, 3D and software engineering, React and Next.js, mobile development, Python and Go, Shakib brings specialized skills to complex development challenges when they come up.
Automated reception at DEOCAs
Minna is the automated reception line at DEOCAs. It answers the first call at any hour, in English or Spanish, gathers what a practice needs and the best time to reach them, and hands that to a person who calls back prepared. It is not a person, it does not take medical information, and it will tell you plainly what it is if you ask.
How I think
A beautiful site that loads slow is a broken site. I build against Core Web Vitals targets from the first commit, not as a fix at the end.
English and Spanish are never literal translations of each other here. Each version is written for the audience that actually reads it.
No ticket queues, no strangers. You talk to the person who designs and builds your site, and to a team that already knows it.
Every project ships with a maintenance plan, because a website is not an event. It is an operation that runs every month.
Where I work
My home market. Tampa, St. Petersburg and Clearwater, with first-hand knowledge of how businesses compete here.
Most of my clients. The whole process runs online, from kickoff to launch, wherever in the state you are.
Clients in other states get the same process, the same care and the same response times.
The next step is a short conversation about your business. No commitment, no pressure.
