Pricing
Every site is quoted around what your business actually needs, so instead of fixed packages this page shows where projects start, what moves the price, and how you get to a number in writing.
Your website
Starting at$1,497one time
Design, build and launch.
Your monthly plan
Starting at$99a month
What keeps the site working.
Neither of these is a fixed price. They are where things start, and the final number depends on the scope of your project.
Every project is quoted in writing before anything starts. That number is what you pay.
Two ways to pay for the same site
Same build, same plan, same person answering. You choose how the money moves.
Pay for the build
$1,497 one time, then the plan
You own the build from day one. The monthly plan starts at $99 and keeps the site working, hosted, secured and updated.
Nothing upfront
From $197 a month, plan included
No payment to start. Twelve months minimum, then month to month. Hosting, security, updates and the agreed changes are all inside the same fee.
Over a first year the two land close to each other; the monthly option trades the upfront payment for a twelve-month commitment. Either way, the number is quoted in writing before anything starts.
How the investment works
Once, at the start
The project: design, build and launch. Paid 50% to start and 50% at delivery.
Every month after that
The plan that keeps the site online, updated and improving. First charge on launch day.
One person responsible for the whole site
I do not coordinate vendors or resell someone else's work. I design it, build it, write what needs writing, and I am still the one answering once the site is live. A good part of this is normally billed separately, or simply not offered.
Design and build
The site is designed for your business and built to fit it. No resold templates and no page builder you cannot maintain afterwards.
The content, when you do not have it
If you do not have the copy, I write it from what you tell me about the business. Waiting on content is what stalls projects most often, and it does not have to stall yours.
Forms that actually arrive
A form that looks fine but quietly drops messages is one of the most common problems I find. I wire them, test them, and you confirm for yourself that the request lands.
Admin panels
When the project calls for it, I build a panel so you can manage your own content or your company's data without touching code and without needing me for every change.
Custom tools
Pieces built around how your business actually works, instead of a generic plugin you have to bend yourself around.
The changes, month after month
What your plan covers is done by the same person who built the site. Nobody has to get up to speed on your project first.
Admin panels and custom tools are not part of every project. When yours needs them, they are built and quoted inside the same project, not bolted on as a separate subscription you pay forever.
What sets your price
No two businesses need the same thing, so I do not sell fixed packages that force yours into a box. These are what move the number, and we go through them together before a figure exists.
Size and structure
How many pages you need and how they are organized. A simple presence site is not the same weight as one with a page per service and per city.
Who writes the content
If you bring your own text and photos, the project moves faster and costs less. If you would rather I write it, that is quoted separately and never holds up the start.
One language or two
A bilingual site is two sites' worth of content under one design, each with its own URLs and its own SEO. It is worth it in Florida, and it shows up in the scope.
What the site has to do
A contact form is one thing. Booking, payments, catalogs, or connecting to a system you already use is another thing entirely.
Whether a site already exists
Migrating content, holding on to rankings and redirecting the old URLs is real work. It is exactly what stops you losing what you already earned on Google.
When you need it
An opening date or a campaign you have already paid for changes the order of the work. It is usually possible, and we talk about it before committing to anything.
What every project includes, whatever it costs
None of this depends on the budget and none of it gets negotiated away. It is the floor I work from.
- A design made for your business, never a resold template
- Checked on phone, tablet and desktop before it ships
- Real speed targets and WCAG 2.1 AA accessibility on every delivery
- Baseline SEO: metadata, structured data, sitemap and Search Console
- A contact form that actually reaches you
- Hosting, domain and SSL certificate configured and working
- 30 days of bug fixing after launch
How your price gets set
- 01
You tell me about the project
Four short steps in the wizard, or a call if you prefer. I need to understand the business before the website.
- 02
You get a quote in writing
Scope, price, timeline and what falls outside it, in one document with no ambiguity. No cost and no obligation.
- 03
You approve and we start
50% to begin and 50% on delivery. The price does not move unless you change the scope, and that gets agreed in writing too.
Not sure what your current site needs?
Start with an honest review instead of a rebuild. Fixed price, report in five business days, and the fee is credited if you hire the fix.
Starting at $197
See the website auditWhat the monthly plan covers
Designing and building happens once. Showing up on Google, loading fast and staying secure happens every month. That is why every site continues with a plan, from $99 a month. The exact fee depends on what that site needs: looking after five pages is not the same job as a bilingual site that books appointments and has an admin panel.
Hosting and SSL
Fast, secure hosting with certificate and backups included.
Management and maintenance
Updates, security patches and uptime monitoring, handled for you.
Agreed changes
The changes we agreed for your plan, spent on whatever the business needs that month.
Databases and integrations
When your site uses them, their upkeep is part of the fee.
Domain management
Renewals and DNS handled so nothing ever lapses. Ownership always stays yours.
SEO monitoring and optimization
I watch rankings, speed and errors, and tune the site so it keeps showing up.
The changes included are the ones we agree for your plan, and they hold as long as the plan is active. If you need more in a given month, it is quoted before the work happens. You will never get an invoice you did not approve.
See the maintenance planAlready have a maintenance plan? Manage your subscription
Service level agreement
- First response to any request
- 24 business hours
- Critical incident resolution
- 48 hours
- Minor change requests
- Within the billing month
- Monthly report
- First 5 days of the month
Business hours are Monday to Friday. Critical means: site inaccessible, forms not sending, SSL certificate error, or data loss. Everything else is a standard request and goes into the month's queue.
The fine print, in plain language
Who writes the copy
- If you bring your own text, I edit it, organize it and optimize it for SEO, including headlines and meta descriptions. That is included.
- If you would rather I write it from scratch, it is quoted per page alongside the project, so it is never the thing holding up the start.
- Photos of your actual business always beat stock images. If you do not have them, we talk about it before the scope is set.
Not included, quoted separately
- Logo design or brand identity
- Professional photography and licensed stock images
- Third-party software subscriptions, booking systems or CRM
- Domain and business email costs
- Content writing beyond what your plan covers
- Legal review of terms and privacy policy
Common questions
Why do you not publish fixed packages?
Because a fixed package forces your business into a box, and it almost never fits cleanly. I would rather look at what you actually need and give you a real number in writing, instead of an attractive price that has to be corrected later. That way nobody ends up arguing about what was included.
So what am I going to pay?
Projects start at $1,497 one time and maintenance starts at $99 a month. A local business site with a clear scope usually lands near that starting point. When a store, a booking system, two languages or an admin panel come in, it goes up, and I tell you how much before you spend a dollar.
Is the monthly plan required?
It is not a trap and not a contract that ties you down. It is what keeps the site online, secure and improving, which is why every project continues with one. You can cancel it anytime with no fee, and the domain is always registered to you.
What if I need more changes than we agreed?
They get quoted before the work happens, or we adjust the plan for the months you need more. The rule is simple: nothing is billed unless you approved it first.
I already have a site. Can I take just the plan?
No, and it is better to say so plainly. The plan covers sites I built, because looking after a site properly means knowing every decision inside it. If yours was built by somebody else, the honest path is to build it again from scratch, keeping the content, photos and branding worth keeping, and the plan starts the day it goes live. If you only want to know how bad it is, the $197 audit gives you the report and it is yours to hand to anyone.
Do the prices include the domain?
Domain renewal and DNS management are part of the monthly fee, so nothing expires because someone forgot. The domain is always registered in your name, so it is yours no matter what happens.
Two payments, both written down before anything starts
One payment for the build, from $1,497, then the monthly plan from $99 that keeps the site online, current and improving. Both vary with what your site needs, and you get the quote before you commit to anything.