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Roger de Oca

Pricing

Clear starting prices for projects and monthly maintenance plans.

Projects, one-time payment

Essential

Starting at $999

  • Up to 5 pages
  • 2 revision rounds
  • Responsive on every device
  • Base SEO setup
  • Contact form
  • Google Business Profile setup
  • Delivered in 2 weeks
Start your project

Professional

Starting at $1,999

  • Up to 12 pages
  • 4 revision rounds
  • Light CMS so you can edit content
  • Landing pages per service
  • Blog ready to publish
  • Structured data for Google
  • Professional copywriting included
  • Delivered in 3 weeks
Start your project

Signature

Starting at $3,499

  • Open scope, agreed together
  • Unlimited revisions within scope
  • Full CMS
  • Custom integrations
  • Booking or e-commerce
  • Bilingual, English and Spanish
  • Delivered in 4 to 6 weeks
Start your project

Every price is a starting point. The final price depends on scope: number of pages, revision rounds, CMS needs and integrations. You always get a closed quote before any work begins.

Maintenance, monthly subscription

Care

$49 a month

  • Hosting and SSL certificate
  • Backups
  • Security updates
  • Uptime monitoring
  • 1 hour of changes per month
  • Monthly report

Recommended

Growth

$99 a month

  • Everything in Care
  • 3 hours of changes per month
  • Ongoing on-page SEO
  • Google Business Profile posts
  • Analytics report

Partner

$199 a month

  • Everything in Growth
  • 8 hours of changes per month
  • One blog article per month
  • New landing pages
  • Priority support
  • Monthly strategy call

Cancel anytime from the customer portal or by email. Service runs to the end of the paid period. No partial-month refunds, and unused change hours do not roll over.

Already have a maintenance plan? Manage your subscription

Service level agreement

First response to any request
24 business hours
Critical incident resolution
48 hours
Minor change requests
Within the billing month
Monthly report
First 5 days of the month

Business hours are Monday to Friday. Critical means: site inaccessible, forms not sending, SSL certificate error, or data loss. Everything else is a standard request. Partner requests go first in the queue, within the same deadlines.

The fine print, in plain language

Who writes the site's copy
  • Essential: you provide the text. I edit it, organize it and optimize it for SEO, including headlines and meta descriptions. Writing from scratch is not included, but I offer per-page copywriting as an add-on so this never blocks your project.
  • Professional: copy included for up to 12 pages, written by me from a questionnaire and a 45 minute call, with one revision round on the text.
  • Signature: full copy included in English and Spanish, with keyword research that shapes the content structure.
Included in every project
  • Responsive design verified on phone, tablet and desktop
  • Base on-page SEO: metadata, structured data, sitemap
  • A working contact form
  • Hosting, domain and SSL setup
  • 30 days of bug fixes after launch
Not included, quoted separately
  • Logo or brand identity design
  • Professional photography and licensed stock images
  • Third-party software subscriptions, booking systems, CRM
  • Domain and business email cost
  • Copywriting beyond what your tier includes
  • Legal review of terms and privacy policy
  • Content migration beyond your tier's page count
  • Paid ads and social media management
Revisions and scope
  • One revision round means one consolidated list of changes. Loose messages over several days do not count as a round.
  • Additional rounds are billed hourly; additional pages per page. Both are quoted before the work.
  • Scope changes after design approval require a written change order.
  • The delivery clock pauses if content or feedback takes more than 5 business days.

Common questions

Why does every price say starting at?

Because scope varies. A 5 page site with your text costs less than a 12 page bilingual site with a booking system. The starting price is real, and you get a closed quote in writing before anything begins.

Can I cancel my maintenance plan?

Yes, anytime, from the customer portal or by email. Your service stays active until the end of the period you already paid. There are no cancellation fees.

What if I need more change hours one month?

Extra hours are billed at an hourly rate quoted before the work, or you can move up a plan for the months you need more.

Do prices include the domain?

No. The domain and business email are paid directly by you to the provider, so you always own them. I set everything up as part of the project.