An honest review of your website, and a plan to fix it

Who it is for

The practice or business that already has a website and suspects it is not pulling its weight. It looks more or less fine, but the phone does not ring from the internet, it does not show up on Google, or simply nobody has ever checked whether it is doing its job.

Many medical and local business websites are in poor shape and their owners do not know it, because nobody has told them plainly. Whoever built it is gone, and whoever maintains it bills without explaining anything. This audit breaks that silence.

It is also the cheapest way to find out whether you need a full rebuild or three small fixes somebody can make this week. Spending $197 to avoid a wrong four figure decision is the point. The report tells you which of the two you are looking at, and it is written to be useful either way, including to whoever currently looks after the site.

What I review

How you get found. Whether Google understands what you are, where you are and who you serve. Titles, descriptions, structure, the words your customers use that your site never says. Your Google Business Profile and whether it matches the site.

How it loads. Real speed on a phone with an ordinary signal, not on an office computer. Image weight, third-party components that drag, and the metrics Google uses to decide your position.

How it converts. Whether a visitor finds the phone number in one second, understands what you do on the first screen, whether the form helps or scares, and whether every page has a clear path to call or write.

How it looks and works. Design, hierarchy, readability, consistency with your brand, and what it signals next to the competition in your area.

Whether it complies. Accessibility against the standard used in the United States, basic security, and for practices, whether the forms ask for anything they should not.

What it says and whether it is true. Hours, services, team, insurance. Everything outdated that tells a visitor nobody is in charge.

How it runs

1. You send the request. Two minutes, and your site address is the only thing that really matters.
2. I reply within one business day to confirm scope and payment.
3. Five business days of real testing, on real devices, against two real competitors in your area.
4. You get the report, and a 30 minute call to go through it together.

What I need from you is small: the site address, what kind of business it is, and one sentence about what worries you most. Analytics access helps if you have it and is not required, since most of what matters is visible from the outside, exactly the way a customer sees it.

What you get

A plain-language report, in the language you prefer, in three parts:

1. What is wrong, with evidence: screenshots, measurements and a comparison against two competitors in your area.
2. Why it matters, explained for a business owner, not a programmer.
3. What to fix first, ordered by impact and effort, so you know exactly where to start even if you decide to do it with someone else.

Plus a 30-minute call to go through it together and answer your questions.

The ordering is the part owners tell me they value most. Any tool can produce a list of ninety problems. Knowing which three actually cost you customers this month, and which eighty seven can wait forever, is what turns a list into a decision.

What the audit is not

It is not a sales pitch in disguise. If your site is fine, the report says so. If three small changes are enough, the report says so. And if a rebuild is the right call, I tell you why, with data, and the decision is yours.

It is not a promise of Google positions either. It is an honest diagnosis and a plan. What you do with it, and with whom, is your call.

It is also not an automated score. A tool can tell you a page is slow. It cannot tell you that your services page never says the name of the town you work in, or that your form asks a patient for information you should not be collecting in a web form at all. Those take a person looking.

Who this is not for

If you do not have a site yet, there is nothing to audit, and the web design page is the right starting point. If you already know your site needs rebuilding and you have decided, skip the audit and go straight to the redesign. And if you want a document to justify a decision you have already made, I am the wrong person, because the report says what I find. These seven signs help you decide whether it is worth it, and this guide lists exactly what gets checked.

If you decide to work with me afterward

The audit fee is credited toward the project. In other words, if the report leads you to have me rebuild the site, the audit ends up free.

Worth being plain about what that work is. I build new sites and I rebuild existing ones from scratch, keeping your content, your photos and your branding. I do not go into your current WordPress, Wix or Squarespace and patch it from the inside, because the speed, accessibility and search results I promise are built into a site rather than applied to one afterward. So if the report finds three small changes and nothing more, that report is yours to hand to whoever maintains the site today, and you owe me nothing further. If it finds that the site cannot get where you want it from where it is, the rebuild is quoted the way any project here is quoted, starting at $1,497, one time, with the scope, the price and the timeline in writing before anything begins. The new site then continues with a monthly plan starting at $99 a month, covering the changes agreed for your plan, updates, security, uptime monitoring, hosting and SSL, domain management, and ongoing SEO monitoring and optimization, so the problems the report found do not quietly come back.