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Web design for Florida businesses

Design that earns the call

Most people who land on your site are deciding one thing. Do I call this business, or the next one on the list? Every page I design is built around that decision. Clear services. Real photos of your work. A phone number visible without scrolling. A form that takes thirty seconds to fill out.

That decision is usually made in a few seconds, before a visitor reads a single paragraph. So the first screen has to carry the weight: what you do, where you work, and one obvious next step. Everything below it exists to remove doubts, not to impress anyone.

Built for phones first

Most local searches happen on a phone, often from a truck, a waiting room, or a kitchen table. Your site will look right and load fast on every screen. Buttons are big enough to tap. Your number is one touch away. Nothing gets cut off, hidden, or broken on mobile.

Phone first also means restraint. Video backgrounds, sliders and heavy animation look impressive on an office monitor and fall apart on cell service in a parking lot. I would rather your page appear instantly than perform.

A look that matches your business

A medical practice needs to feel calm and credible. A welding shop needs to feel capable and tough. Since 2021 I have designed sites for medical practices, roofing and construction companies, painters, welders, insulation contractors, and local retail shops. Each one looks like the business it represents, not like a template with a new logo dropped in.

You can see the difference by comparing two of them: the practice site for Jason M. Goldman, MD and the fabrication shop site for Fine Line Weld and Build. Same designer, same standards, two completely different rooms to walk into.

What you get

Everything that gets connected before launch

A website that nobody can measure is a website nobody improves. So the launch checklist is longer than "the site is live", and every item on it is yours to keep:

  1. Google Analytics 4, set up in a property you own, with conversion events for the actions that make you money: a call tapped, a form sent, a message on WhatsApp, an appointment booked. Not pageviews for the sake of pageviews.
  2. Google Search Console, verified on your domain, with the sitemap submitted and the first indexing request sent by hand for every important page. This is how Google learns the site exists and how you find out when a page stops ranking or breaks.
  3. Indexing checked, not assumed. Canonical tags, language tags for bilingual sites, robots rules, structured data and redirects from any old address are verified against what Google actually reports, because a page that is live but not indexed brings exactly as many customers as a page that does not exist.
  4. A blog or guides section, when it makes sense for you. A service page ranks for the searches that name your service. Articles rank for everything around it: what it costs, how long it takes, what to look for, what goes wrong. That is where most organic growth comes from after the first months, and the section is built into the structure from day one so publishing later is a matter of writing, not rebuilding.
  5. Your Google Business Profile linked and aligned with the site. If you do not have one, or it is a mess, that is its own service.

You get the logins to all of it, in your name. If you ever leave, everything keeps working.

If your business needs to change the site itself after launch, adding a job to the gallery, changing a price, publishing an article, a custom admin panel can be designed into the project so you can do that without touching code. It is not part of every site and it is not a free extra. When your project needs one, it is built and quoted as part of the project rather than bolted on later as a separate subscription.

How we work together

We start with a short conversation about your business and your customers. I show you a design direction, you tell me what feels right and what does not, and we adjust until it fits. Then I build it. You approve every step. I am based in Tampa, so meeting in person around Tampa Bay is easy, and for clients elsewhere in Florida or anywhere in the country the whole process runs on video calls and email.

What I need from you is small but it has to arrive early: your logo files, photos of real work or your real space, your service list with anything you do not want to attract, and your hours and service area. Feedback works best as one consolidated list rather than messages spread over a week, because that is what counts as a revision round. If you would rather see the machinery before you commit, my build process is written out step by step.

Designed and built by me, backed by a team

Every site here is designed and developed by me, Roger de Oca. That is the part that never gets delegated, because the decisions that make a site fast, readable by Google and easy to maintain are made while it is being designed and built. Around that sits my team: client care so your messages get answered when I am deep in a build, creative direction and content production when a project calls for them, and specialized engineering for the unusual problem. You never explain your business twice, and the person who built your site is always the one who knows it.

That includes the writing. The most common reason a website sits half finished for six months is that the owner agreed to send the service page copy and never got a free evening. If you do not have the content, I write it: the homepage, the service pages, the pages that name the areas you serve, in English, in Spanish or in both. I ask you about the work, write it in your voice, and send it back for you to correct instead of handing you a blank page and a due date. It appears in the quote as scope rather than as a favor, which is why who writes the content is one of the things that moves the price.

What goes wrong when design is treated as decoration

The most expensive mistake I see is a site that was designed to win a compliment instead of a customer. It looks modern, the owner is proud of it, and it has no phone number above the fold, no service pages a search engine can rank, and a contact form that asks for eleven fields. The result is a business paying every month for a brochure nobody requested.

The second mistake is design without structure. If the pages are not organized around what people actually search for, no amount of styling saves them. That is why design and technical build are one project here, and why ongoing SEO work is a separate, honest conversation rather than a promise bolted onto a design invoice.

Who this is not for

If you want a site full of stock photos of people who do not work for you, or a design that hides your prices and your phone number to force a call, I am the wrong person. If your current site is fine and you only think it looks tired, a website audit at $197 will tell you honestly whether a redesign is worth your money before you spend it.

Pricing

Three fixed-price plans, from $697 for a one-page site to $2,497 with custom tools, all in English and Spanish, and every extra with its price published. The written quote confirms the number before anything begins. What moves the final number is short and easy to check against your own situation:

I put the final price in writing before any work starts, with the scope, the timeline and what falls outside it. That written quote is the promise. I stopped selling fixed bundles for a simple reason: a package name creates expectations about what was included, and those expectations end in disagreements that neither of us wanted.

On timing, most local business sites go live in two to three weeks. A bigger site or a bilingual build takes longer, and the date sits in the quote next to the price instead of being guessed at later.

Every project includes 30 days of bug fixes after launch, and continues with the monthly plan that keeps it working, from $67 a month. That plan covers the changes agreed for your plan, updates, security, uptime monitoring, hosting and SSL, domain management, and ongoing SEO monitoring and optimization. The pricing page shows both payments side by side, the one time build and the plan. If you are looking for a designer nearby, here is how I work with businesses in Tampa.

If your current site is not bringing in calls, or you never had one, let's talk.

Common questions

How much does web design cost?

Three fixed-price plans, from $697 for a one-page site to $2,497 with custom tools, all in English and Spanish, and every extra with its price published. The written quote confirms the number before anything begins. You get the final price in writing before any work starts, with the scope, the timeline and what falls outside it. Every site then continues with a monthly plan from $67 a month.

How long does it take to design a website?

Most local business sites go live in two to three weeks. A bigger site, a bilingual build, or one that has to book appointments or take payments takes longer, and the date is written into your quote before anything starts. The only thing that reliably stretches a date is waiting on you. If content or feedback takes more than 5 business days the clock pauses, which is why I ask for photos and business details up front.

Can you design my site in English and Spanish?

Yes. A bilingual site is quoted as additional scope, because a second language roughly doubles the content: every page, every form, every button and every piece of metadata exists twice. I write each language for its own audience instead of running one through a translator, since what a Spanish speaking customer in Florida types into Google is rarely a word for word version of the English. This site you are reading is built that way.

Do I have to sign up for the monthly plan?

Yes, every site I build runs under one, and there is no cancellation fee. The domain, your Google profile, the copy, the photos and the data are always yours; the site itself runs on my platform while a plan is active, and if you stop, it pauses and can be reactivated for up to a year. What it does is keep the site working: the changes agreed for your plan, updates, security, uptime monitoring, hosting and SSL, domain management, and ongoing SEO monitoring and optimization. The plans are fixed at $67, $97 and $137 a month, with a custom plan when a site needs more.

Ready when you are

Tell me about your business in four short steps. I reply within one business day.

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