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Website redesign for Florida businesses

If your site is slow, looks ten years old, or never rings the phone, a redesign fixes the site without throwing away what already works.

Signs it is time

What a redesign fixes

A redesign is not a fresh coat of paint. It rebuilds the site around the job it was supposed to do:

To be exact about the word: a redesign here is a rebuild from zero. Your content, your photos, your logo, your service descriptions and anything else worth keeping come with you, and the site underneath them is written new. Nothing gets bolted onto the install you have now, whether it runs on WordPress, Wix, Squarespace or something a relative built in 2016. That is deliberate. The speed, accessibility and search promises in the list above are decisions made while a site is being built, and they do not survive being retrofitted onto somebody else's foundation.

Migration without losing what works

This is the part most redesigns get wrong. Your current site may have years of Google standing behind it: pages that rank, links from other sites, an established profile. Delete it carelessly and your business disappears from search.

I map every existing page before touching anything. Pages that rank keep their addresses or redirect properly to their replacements, so Google follows your business to the new site instead of forgetting it. Your Google Business Profile, your reviews, and your existing standing carry over intact.

The same care applies to the things nobody thinks about until they break: the domain and who it is registered to, the email that runs on it, the phone number that appears in a dozen places online, and any form that currently delivers to a real inbox. Those get inventoried first, because a redesign that silently kills your email is a much worse day than a slow homepage.

How it works

  1. Review of the current site: speed, search presence, and where visitors give up
  2. A plan for which content carries over, which gets rewritten, and what gets left behind
  3. Design and build, with your approval at each step
  4. Careful migration, launch, and a check on search results afterward

That review is not a formality. It decides how much of the redesign is design at all, because sometimes the pages are fine and the problem is that nothing on them tells a visitor what to do next. If you want the review as a standalone deliverable before committing to anything, the fixed price website audit is $197 and the fee is credited if you go ahead with the fix.

What I need from you at the start is access, not perfection: the domain registrar login or the person who has it, the current hosting details, and analytics if any exist. Waiting to hunt those down after the build is finished is the most common reason a launch date slips.

What goes wrong when a redesign is done badly

The classic failure is a beautiful new site launched on new addresses with no redirects, which erases years of search history in an afternoon and takes months to rebuild. Close behind it is the redesign that changes everything except the reason nobody was calling, so the business pays for a new look and gets the same silent phone. Third is the rebuild onto a platform the owner cannot afford to leave, which trades one trap for a prettier one.

I avoid the first with the page mapping above, the second by starting from where visitors actually give up, and the third by writing the code rather than renting a builder, so the site belongs to you.

Who this is not for

If your site is only two years old, loads fast, and simply does not have enough content to rank, you do not need a redesign. You need ongoing SEO and content work, and I will tell you that instead of selling you a rebuild. And if the site is fundamentally fine and only neglected, what it needs is attention rather than a rebuild, and I will say so rather than sell you one. Worth knowing before you ask, though: the monthly plan starting at $99 a month covers sites I built, so the honest sequence is the rebuild first and the plan from launch day. I do not take over somebody else's install and run it from inside their platform, for the reason given above.

Every step runs on video calls and email, so I can do this for a business anywhere in Florida or the rest of the country just as easily as for a neighbor in Tampa Bay. You can see the finished result in cases like the construction and roofing site for Colossus Construction or the painting company site for House Blend Painting.

Pricing

A redesign starts at $1,497, one time, the same starting point as a new build, and like a new build it is a starting point rather than a package. What moves the number on a redesign is mostly what you already have:

I review the current site before quoting anything, then send you the price in writing with the scope, the timeline and what falls outside it. That written quote is the agreement. Fixed packages are easier to advertise, but a package name makes promises about what was included, and a redesign is exactly the kind of project where those promises end in a disagreement, usually about a page nobody remembered to count.

After launch the site continues with the monthly plan that keeps it working, starting at $99 a month, covering the changes agreed for your plan, updates, security, uptime monitoring, hosting and SSL, domain management, and ongoing SEO monitoring and optimization. The pricing page has the full breakdown, including what every project includes and what gets quoted separately.

Common questions

How much does a website redesign cost?

A redesign starts at $1,497, one time, the same starting point as a new build. What moves the number is how many pages your current site has and how much of it is worth keeping, who writes the new content, whether it stays in one language or becomes bilingual, what the new site has to do besides inform, and how much migration work it takes to protect the search standing you already have. I review the site first, then send the price in writing with the scope, the timeline and what falls outside it.

How long does a redesign take?

Most local business sites are relaunched in two to three weeks, plus the review of your current site at the start. A bigger site, a bilingual rebuild, or one that has to book appointments or take payments takes longer, and the date is written into your quote before anything starts. Migration adds care, not usually weeks. What does add weeks is waiting on content or feedback, so the clock pauses if either takes more than 5 business days.

Will I lose my Google rankings, and what happens after launch?

That is exactly what the migration step protects. I map every existing page before touching anything, so pages that rank keep their addresses or redirect properly to their replacements, and your Google Business Profile and reviews carry over untouched. After launch you get 30 days of bug fixes, then the site continues on a monthly plan starting at $99 a month that covers hosting and SSL, updates, security, uptime monitoring, domain management, the changes agreed for your plan, and ongoing SEO monitoring and optimization.

Do I have to take the monthly plan after the redesign?

No. There is no cancellation fee and the domain is always registered to you, so the new site is yours either way. I recommend it because a redesign is the moment a site is at its healthiest, and without someone maintaining it the same decay starts again. All fourteen client sites I have built plus two of my own are on active maintenance for that reason.

Ready when you are

Tell me about your business in four short steps. I reply within one business day.

Start your project