What makes working with me different from hiring another web designer

Every web designer's site says they are different. So instead of adjectives, here is a list of things you can verify before hiring anyone, me included. Ask these questions of whoever you are considering, and compare the answers.

Who actually does the work

At an agency, the person who sells you the project is rarely the person who designs it, who is rarely the person who builds it, who is almost never the person who answers when it breaks. Every handoff loses something about your business.

Here every site is designed and developed by me, Roger de Oca. That part is never delegated. Around it there is a team: client relations so your messages get answered the same business day, creative direction and content production when a project needs them, and specialized engineering for the unusual problem. When something needs fixing in month eight, the people you reach already know how your site was put together, starting with the person who put it together.

That is a promise about accountability, not a claim that one pair of hands does everything. There is a name responsible for your site, and a team that makes sure the name is reachable.

What the site is built with

Most small business sites are built on a page builder with a stack of plugins: one for the form, one for speed, one for security, one for the gallery. Every plugin is one more thing that can break, one more update that can take the site down on a Saturday, and one more subscription.

I write the code, on Next.js, a modern framework built for speed. You do not have to care about the name. You have to care that pages load in about a second on a phone, that there are no plugins to babysit, and that the site is yours: the domain is registered to you, the code is yours, and there is no platform holding it hostage if we ever part ways.

You can check this on any designer's portfolio. Open three of their sites on your phone, on cellular, and count the seconds.

What is connected on launch day

A site that goes live and nothing else is half finished. Every site I launch ships with:

• Google Analytics 4 in your own account, measuring the actions that make you money, not just visits
• Google Search Console verified, the sitemap submitted and every important page requested for indexing by hand
• Structured data that names your business and services so Google reads them correctly
• Every form tested against a real inbox, and watched afterward
• Your Google Business Profile linked and matching the site, name, phone and hours identical
• A blog or guides section built into the structure when your business can feed it

Ask anyone you are considering which of these are included and which cost extra. The answer tells you what "launch" means to them.

What happens in month six

This is the question almost nobody asks and the one that matters most. Most sites are delivered and abandoned. A year later the plugin is out of date, the form stopped sending in March and nobody noticed, the hours are wrong, and the site is slower than the day it launched.

Every project here continues with a monthly plan from $99. It covers hosting and SSL, updates and security, uptime monitoring, domain renewals, the changes agreed for your plan, and ongoing SEO monitoring. Fourteen client sites plus two of my own are under that kind of active care today, and the point of that number is not that it is large. It is that none of them has been abandoned.

What I will not do

I will not promise the top spot on Google. I will not fill your site with stock photos of people who do not work for you. I will not hide your prices or your phone number to force a call. I will not take over a site somebody else built and patch it forever; I rebuild it properly or I tell you it is fine as it is. And I will not sell you a package with a name, because named packages create arguments about what was included. You get a written quote for your actual project instead.

How to check all of this

Look at the work and open any of those sites on your phone. Read how a project runs from first call to launch. Look at the pricing page, which shows the build and the plan side by side with nothing hidden. If you already have a site, the free scan shows in a minute what it is and is not doing.

Then ask the other designers the same four questions: who does the work, what is it built with, what is connected on launch day, and what happens in month six. Hire whoever gives you the clearest answers. If that is me, start here.